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Countless Packaging Innovations

Some thirty years ago, textile care was solely packaged in powder in barrels then, became liquid in bottles. Later, it was broken down into blocks, concentrated powder, concentrated liquid, capsules ... and specialized detergents came on the market with countless variations in terms of perfumes. This hyper-segmentation has resulted in completely different visual representations especially in terms of labeling with the massive use of sleeves.


Container and cap shapes are also changing and reinforce the brand identity, particularly with private brands that need to differentiate from distributors that are focusing on price with inexpensive chemical formulas.

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Sun Products

Sun Products

The Impact on Packaging Solutions

Not only does this hyper-segmentation challenge the industrial rationalization, it also imposes more flexible packaging solutions.

 

Serac packaging Solutions continuously improve to suit short production batches, minimizing change-over time with faster cleaning cycles, smart multi-format toolings, versatile capping turrets, etc.

 

   Over-pressed tank with deported nozzles to reduce cleaning cycles Twin capping turrets for dosing and overcaps
   Over-pressed tank with deported nozzles to reduce cleaning cycles  

Twin capping turrets for dosing and overcaps